A strategy should make your next decision clearer.

A useful strategy helps you choose. It brings your customer, your resources and your priorities into the same conversation.

Start by defining the decision in front of you. Are you choosing a market, a product, a price or a way to reach customers? A broad ambition becomes more useful when connected to a specific choice.

Next, make the trade-offs visible. Every choice uses time, money and attention. List what you gain, what you give up and which assumptions need testing.

Try this: choose one priority for the next thirty days. Write down why it matters, the action you will take and the evidence that would make you change direction.